Promotional products or specialty advertising are useful items imprinted with an advertiser's name, logo, message or offer. We have all heard of promotional products. We all know what promotional products are…or do we? Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are articles of merchandise that are branded with a logo and used in marketing and communication programs. They are given away to promote a company.So where exactly do we draw the line between a “promotional product” and a simple product with a logo on it? Or can we actually draw a clear, definitive line? At first thought, we all know what a promotional product is. Most would say a pen or a pencil (or another freebie item) that has a logo on it and in some way promotes a specific company, organization, cause, etc. But there are more to the world of promo items.